Reflections based on the following readings:
The Basic Social Media Mistakes Companies Still Make by Keith A. Quesenberry
How Graphic Design Is Evolving by Natalie Norcross
Brain Rules by John Medina
I found that the social media article, ‘The Basic Social Media Mistakes Companies Still Make’, connected very well to our Digital Marketing class. In our Digital Marketing class we discuss the importance of learning the language of different social media platforms to understanding how to utilize them best based on a company’s ethos and objectives. From this article and the article based on the digitization of graphic design, there is much talk over how designing for digital media differs from traditional print media. Both media genres are important and valid vehicles for communicating to audiences, neither one is more important than the other. With that being said, because of the current accessibility of social media and digital media, along with the general ‘newness’ of the medium, there is a lot of emphasis on how to take advantage of the design, UX, and UD potential that isn’t as prevalent in traditional print.
First off, digital media opens up the possibility for animations, action/navigations, moving design, gifs, and a whole lot of linkage between design and its purpose. For example, on a website homepage you could have a design capability that interacts with the user and draws them to navigate further into the site by adding clickable media and animations. Pottermore is a very good example of this. The dynamism, instant communication and potential wide-spread audience are all very attractive features of digital media and digital design. With more complexity comes more responsibility and the need to understand the capacity is functions best in. Traditional print has a more limited area of which it can be seen, such as billboards, busses/bus stops, flyer walls, etc. Printed media cannot follow you around, it is the person whom has more control over their interaction with print and whether or not they see certain designs and media in the daily commute/interaction with the world. For better or for worse, digital media is much harder to escape. The moment one goes online or opens an app they are instantly confronted with digital design, be is advertisements, the app UX design, the website media…. everything is connected to design on the web.